FUNCTIONAL PERSPECTIVE |
The ProWebNow system provides three
cross-link-website optimization levels:
(1) MAP websites for mass audience positioning
(2) GAP web pages for client product
benefits positioning and gateway between
the client's website and Search Engines
(3) PIPE websites are the clients existing
websites that have been optimized for
search engine ranking.
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MAP / Mass-Audience-Positioning
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A MAP web-positioning site is a
series of theme based web pages designed
to rank high in broad search categories
and draw mass-audience response. It
positions a response theme to a broad
category of end-users defined by demographic
and psychographic designators that correlate
to a customer's website or a group of
customer websites. It is designed specifically
for high search engine ranking for the
theme category and to generate response
and continuing interest from the broad
category of prospects. Some of these
MAP sites will become web-vortal user
community structures. A MAP site will
draw interest and generate link responses
to GAP and PIPE web pages. MAP sites
will focus on user benefits, response
mechanisms and incentives to return
to the MAP site. It is a web environment
that provides a unique Public Relations,
promotion and merchandising forum and
will include a Partner's and Sponsor's
information and posting board. GAP sites
reside on ProWebNow servers and operate
with proprietary software designed to
measure prospect activity and response
and provide vital marketing and statistical
reports. ProWebNow will own and maintain
the MAP sites. Client sponsors pay a
defined percentage of revenue generated
by MAP site leads/controlled through
iMask technology.
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GAP / Gateway-Action-Positioning |
A GAP site is a series of web pages
that are product / benefit focused.
GAP web pages are individually optimized
for high search engine ranking and provide
links to and from MAP sites and PIPE
sites that are part of its network.
It is designed to provide more specific
product information and multiple response
oriented links to the client's PIPE
website. The GAP web pages provide a
doorway or gap filler pathway between
a clients website and the search engines.
It provides an environment well suited
for advertising and sales promotion
functions. GAP sites reside on ProWebNow
servers and operate with proprietary
software designed to measure prospect
activity and response and provide vital
marketing and statistical reports. ProWebNow
owns and maintains the GAP gateway pages
and clients pay a monthly fee for exclusive
linking.
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PIPE / Pro-Internet-Positioning-Environment |
PIPE websites are actually the client's
website that has been altered slightly
to integrate it into the pipeline networking
structure or GAP and/or MAP sites in
order to optimize search engine ranking
and visitor order response. The PIPE
customer website will be positioned
to the search engines through optimization
of several key PIPE web pages and through
networking links with the GAP and MAP
sites. PIPE sites can provide necessary
functions of sales response and order
and fulfillment efficiencies. The client
owns and maintains their business site.
Search engine positioning is maintained
monthly through a monthly fee for services.
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